Creating unique brands

Your brand is the essence of your organization. We help you discover what makes your company unique by capturing its personality in the perfect brand identity.

Brand refresh

Dominium provides affordable homes to families and seniors across the country. To refresh their brand, Blue Hot added dimension, created a new color palette, and introduced a friendly sans serif font.

A centennial celebration

To commemorate their 100-year anniversary, we created a special mark for Saint Mary’s University of Minnesota in alignment with their overall brand.

A great investment

Contemporary and classic rebranding for Värde Partners, a global alternative investment adviser. Värde, whose name is the Swedish word for “value,” seeks to create value through every investment, partnership and relationship. The new visual brand reinforces the firm’s core values of integrity, excellence, collegiality, innovation and humility.


Insuring success

Minnesota Workers’ Compensation Insurers Association (MWCIA) collects and analyzes workers’ compensation data for insurers and regulators in Minnesota. To refresh an existing brand, we added a simple dot to suggest a human worker, introduced colors that evoke the state’s abundant lakes and forests, and used a sans-serif font for a clean, contemporary appearance.

The right wavelength

Current Technologies sells biofeedback instruments and supplies for people with pain or pelvic health issues. Our rebranding solution put their identity on the right wavelength with customers.


The Fresenius national symposium logo reinforces their patient-centric approach to kidney dialysis. Used for trade show graphics, presentation materials and literature at their annual symposium it conveys a clear benefit to medical directors and physicians.

Rally cry

Internal branding for the employee volunteer program at St. Jude Medical. The words reinforce the transformative effect volunteers have on the people they help in the community, and the positive impact of helping others.

Weaving in sophistication

An elegant, upscale logo created for Legacy Looms, a design studio specializing in high-end, hand-woven custom rugs for the clients of interior designers. 

Uniting employees

To drive participation in and contributions for their annual United Way campaign, AMS engaged and inspired employees with this logo on t-shirts, lunchroom table tents, posters and email banners.